REDEFINING B2B MARKETING: LESSONS FROM TECHNOLOGY UNICORNS

The power of calculated advertising and marketing in technology start-ups can not be overstated. Take, for instance, the remarkable trip of Slack, a renowned workplace communication unicorn that improved its marketing narrative to burglarize the venture software market.Throughout its very early days, Slack faced significant obstacles in developing

The power of calculated advertising and marketing in technology start-ups can not be overemphasized. Take, for instance, the amazing journey of Slack, a popular workplace communication unicorn that improved its advertising and marketing story to get into the enterprise software application market.During its very early days, Slack dealt with signifi